A voice is incredibly unique and a metaphor for expression. Using a person's voice as the basis for the visual identity, Investec is able to reflect its prized brand positioning. A flexible and modular design system crafted to allow the user to create a unique mark - using the structure of a circle and inputting parameters around a name - would create a mark that is truly user-centric. An out-of-the-ordinary bank warrants out-of-the-ordinary thinking.












