Kozel beer company TV Commercial

One of the main challenges with the new Kozel TVC that would be aired across Europe was what would be the best follow up to their previous 'Barber' and 'It Must Be Love?' adverts...

Through our conceptualising, we looked at ideas that, like the previous two adverts, demonstrate the villagers' collective love for Kozel.

So, we show the villagers acting together to either assure the quality of their favourite beer, or confirm its clearly superior quality.

And, as befitting of the brand and the villagers themselves, it's all done in a very playful, fun way… the Kozel way!