Shoppable Display (Retail Media Monetization for Vendors)
Mar 2023 → Jul 2025TL;DR
Built Shoppable Display placements that give vendors measurable digital shelf visibility - opening a new revenue stream with static CTRs of 1.4–2.8% and video CTR hitting 12.1% in CZ.
Problem
Vendors needed measurable digital shelf visibility - proof that their spend was working. At the same time, the business needed new high-margin revenue streams and a path to scalable monetization beyond grocery margin.
Solution
Built Shoppable Display placements - sponsored static & video formats that sit directly on the digital shelf. Performance measurement (CTR, ROAS, spend) was built in from the start, giving vendors the proof points they needed and the business a repeatable, data-backed monetization layer. Format introduced Mar 2023; first live campaign Nov 2024; most recent activity Jul 2025.
Results
1.4–2.8%
Static display CTR
12.1%
Video CTR (CZ)
6.64×
ROAS (HU)
2.37×
ROAS (AT)
Key Learnings
- —Once CTR and ROAS data exists, the conversation shifts from selling the format to expanding inventory and standardising reporting.
- —Retail media expansion. Strong performance data drives more vendor spend, which funds better formats, which drives better performance.
- —Prioritise consistent measurement and external-facing proof points. Uneven adoption across markets is often a measurement problem before it is a product problem.
Click-Through Rate (CTR) — the percentage of users who click an ad after seeing it.
Return on Ad Spend (ROAS) — revenue generated for every unit of ad spend. A ROAS of 6.64× means €6.64 returned per €1 spent.